b.1987 in Jerusalem, Israel, lives and works in Berlin
Zohar Fraiman is an artist who examines the influence of digitalization on gender identity and our lives in general as reflected in our obsession with social media and our addiction to smartphones. Her work explores how identities are formed and through which mechanisms they are reconstructed in digital spaces such as Instagram, Tinder and Tik Tok. With an abundance of humour, bright colours and fractured characters that bear reference to Disney films, retro advertising, iconic pop culture and the works of old masters, Fraiman questions the practice of internet-based self-staging and criticizes exaggerated and distorted ways of expressing both gender and the self within image- based networks and social platforms.